Instagram is arguably the most powerful social media platform as far as engaging directly with your audience goes via visual multimedia posts. A functional Instagram page grows daily, and it is vital that you give your audience something to stay hooked on from your feeds.  The Instagram feed is very important because it lets you convert users into followers. To build the perfect Instagram feed you can look up to the following tips:

  1. It’s advisable to use high-quality and bright pictures.
  2. Choose the perfect palette:

Having a specific colour palette for your brand is essential. Colour is one of the most important facets of creating a cohesive Instagram feed. It’s usually bland to have all your photos in the exact same colour palette every time. Hence, you will need to make it more general and be creative with your colour palette.

  1. Plan out your feed:

This is maybe the most fundamental of them all. You can have your feed looking awesome if you make a good plan and stick with it. Just before you post your photo, make sure you are aware of what story your last photo or post had to say. Here’s an example to look up to; if you’re going to post a photo with a lot of negative space and the other photos also have negative space, the photo you are about to post will not visually stand out and will fade into the other photos surrounding it. On the flip side, if you are going to post a more textured and busy photo and these specs match the previous photos, your feed can become visually overwhelming. It’s best to keep some juxtaposition in there to create something visually beautiful together.


  1. Create a cohesive editing routine: So, half of creating cohesive content is about taking the shot, but the other half is editing. You can create some awesome cohesive magic with well-executed editing. It is advisable to stick to a consistent editing routine that you use over and over on your photos, if you’re looking to keep your feeds in line with each other. If you don’t have a preferred set of edits for your photos yet, you can experiment with a couple applications like the VSCO cam. I’ve used this way before these Instagram days. The C3 filter on Instagram is a good editing filter for creating beautiful, vibrant colours. Other applications you can check out are the; VSCO cam, snapseed, a colour story, anti-crop for extending backgrounds and adding more negative space to your photo.
  2. Finally, you can use free apps like planoly or UNUM to go through your feed, import the photos you’d like to put up, and determine which pictures look better near each other before finally posting them.

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