Branding on Social Media
Even in the times without social media, the internet was exciting and good enough for us. The advent of social media made it even better because now you can just reach out to an audience by making a post. And for this reason, it is important that your brand stands out if you want more people to follow and trust your posts.
Social media comes in handy on numerous fronts including social selling, content marketing, and customer support. With social media, we all get the perfect platform to do any of those. Over the fine years, social media has turned out to be one of the most effective tools to market a brand. When social media branding is done correctly, it helps connect target audiences with brands in an optimal way.
Branding on social media is about constantly using the right methods to engage with your target audience. The aim or purpose is to boost brand awareness by leveraging the power of social media.
There are four key areas you need to work on if you really intend to improve and market your brand on social media.
Your Identity: To be successful in social media branding, it is vital that you know your brand and business. What defines your brand and how is it different from others? What does it seek to achieve? Who does it want to impress, and how? These are all questions you must ask yourself before embarking on social media branding. The clearer you are about your identity, the easier it will be to craft the right message to your target audience.
Social Media Platforms: According to Convince and Convert, 22% of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. There are hundreds of social networks out there, but most of them are not worth investing your time and energy. Find platforms that support your brand image, keeping these few things in mind.
- Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base.
- Instagram is a great option for brands that rely heavily on images, and it is particularly effective for reaching young adults.
- LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.
Your Content: The type of content you share on social media shapes your brand, which is why it is integral that you share the right content. The content you share has the power to make or break your branding campaign. Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Do not be afraid to use visual content because articles with an image receive 94% more views.
Leverage Influencers: While you can eventually build your own audience through the creation of great content, this is going to take time. A much faster approach is to leverage existing influencers in your industry. There are a few ways to do this.
- Mention their names or cite their websites in your content pieces.
- Tag any influencers you have referenced when sharing content to your profiles.
- Email influencers after you've published your content to let them know they've been referenced in your work. The goal is to get them to share your content pieces with their followers via social networking.