What Is The Best Content Strategy?

Posted by Ethan Field on

Best Content Strategy

Too many people use the terms ‘content strategy and ‘content marketing' interchangeably even though they are very dissimilar.  

Content strategy deals with how and why your content will be created, managed and eventually posted.  

Content marketing focuses on the call to action; essentially guiding the audience to your business page, services or products. So, you probably see that a successful social media campaign will be a collision of a good content strategy and marketing. You want people (your potential market force) to go from your blog posts to your sales or services page while building a relationship of trust.  

Here are a few things to consider when creating your own content and marketing strategy.

  1. Stick to the basics: Last year, content marketers realized that sticking to the basics yielded substantial results. In content marketing, there are four things to consider: 
    1. Identifying valuable organic keywords your target market is already using.
    2. Creating written content that stands out and is optimized for search.
    3. Augmenting written content with rich data and visuals.
    4. Offering visitors relevant appeals to get them into your funnel.

  2. Use influencers: Instead of creating market assets alone or even as a marketing team, you should reach out to external influencers or internal experts for original contributions. Make it as easy as possible by providing clear directions and only asking one question at a time. Look for market themes to attach to your brand and social influencers that could help tell your stories.

  3. Know the competition: Or better yet, stalk the competition. Bianca Ghose says successful content marketers stalked their competitive landscape. Know your competitors, what they are saying, doing, and what they are planning. You should keep tabs on your competition's ongoing conversations and campaigns.

  4. Optimize your visual content across different social media channels: According to Jonathan Seidman, the same video can be shared in different platforms, in diverse ways for different results. He says, “It became clear that directly uploading our videos on our Facebook page (which would make them play automatically, versus a static YouTube link that needed to be clicked), drove far more views than just pasting the link.”

  5. Use real-life examples and references: Publishing anything under a thousand words without examples, screenshots or quotes from other people does not work well for most brands and their content marketing strategies. According to Tracy Wallace, editor-in-chief at BigCommerce, “Our readers don’t want a list of top tips unless you are going to show them who does it this way, how they set it up and the exact metrics on how it works.”  

People now pay a lot more attention to what brand and content they trust. Backing up your posts with examples of successful people and celebrities who are having a swell time using your products and services or something similar is a clever way to go.


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