News — Social Media

Why Does High Quality Content Do Better On Social Media?

Posted by Ethan Field on

Why Does High Quality Content Do Better On Social Media?

Why Good Quality Content Does Well on Social Media The value of social media marketing to businesses has a lot more to offer than just promoting content to the attentive audience. The real magic happens when your posts and social media content helps to build a community and visual-following over time.  Social media marketing is mostly about garnering as many engagements, likes, shares, and retweets as possible. And there’s no easier way to achieve these feats than sharing quality content. With a good content or post, you could go viral and at that point, your marketing strategy wouldn’t matter anymore. People...

Read more →

The Future Of Social Media

Posted by Ethan Field on

The Future Of Social Media

Since Mark Zuckerberg launched Facebook from his Harvard dorm room in 2014, we have seen the evolution of social media into a phenomenon that has triggered a paradigm shift in the way the world communicates. Things have changed and it all started with Facebook.  2012 was an eventful year as a lot of people were eagerly awaiting the Facebook IPO; an IPO most were uncertain about. It was not clear that Facebook had a viable business model, and investors were concerned if they could monetize. After the first few months, the stock was down, and the future looked grim. That was 6 years...

Read more →

How to Identify Popular Hashtags On Instagram

Posted by Ethan Field on

How to Identify Popular Hashtags On Instagram

How to Identify Popular Hashtags Hashtags are a terrific way to group related posts and conversations together on social media channels. For example, you might be at a conference, and there is a hashtag for the conference. You can filter out the conversation to engage with people at the conference, promote your brand/products/services using the hashtag and more.  Hashtags are used on social channels and are important in your business – you may be missing a trick if you are not using them.  When you use relevant hashtags (#) on your social media posts, people who are searching for those keywords can...

Read more →

TOP 10 Companies Killing it on Instagram

Posted by Ethan Field on

TOP 10 Companies Killing it on Instagram

Instagram is now home to over 850 million monthly active users, making it the second largest social platform on earth after Facebook. But contrary to what many brands believe, Instagram marketing isn’t just for companies in visually simulated industries. In fact, there are a few ways to approach Instagram marketing without any impressive visual content to hand at all. There are quite a number of companies dealing mostly in code and customer service who are rocking Instagram and loving every bit of it.  Here are 10 companies who have made the best out of Instagram marketing.  Adidas: An obvious brand to...

Read more →