News — Marketing

What Is The Best Content Strategy?

Posted by Ethan Field on

What Is The Best Content Strategy?

Best Content Strategy Too many people use the terms ‘content strategy and ‘content marketing' interchangeably even though they are very dissimilar.   Content strategy deals with how and why your content will be created, managed and eventually posted.   Content marketing focuses on the call to action; essentially guiding the audience to your business page, services or products. So, you probably see that a successful social media campaign will be a collision of a good content strategy and marketing. You want people (your potential market force) to go from your blog posts to your sales or services page while building...

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Why Branding on Social Media is so Powerful

Posted by Ethan Field on

Why Branding on Social Media is so Powerful

Branding on Social Media Even in the times without social media, the internet was exciting and good enough for us. The advent of social media made it even better because now you can just reach out to an audience by making a post. And for this reason, it is important that your brand stands out if you want more people to follow and trust your posts. Social media comes in handy on numerous fronts including social selling, content marketing, and customer support. With social media, we all get the perfect platform to do any of those. Over the fine years,...

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Why Does High Quality Content Do Better On Social Media?

Posted by Ethan Field on

Why Does High Quality Content Do Better On Social Media?

Why Good Quality Content Does Well on Social Media The value of social media marketing to businesses has a lot more to offer than just promoting content to the attentive audience. The real magic happens when your posts and social media content helps to build a community and visual-following over time.  Social media marketing is mostly about garnering as many engagements, likes, shares, and retweets as possible. And there’s no easier way to achieve these feats than sharing quality content. With a good content or post, you could go viral and at that point, your marketing strategy wouldn’t matter anymore. People...

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How to Identify Popular Hashtags On Instagram

Posted by Ethan Field on

How to Identify Popular Hashtags On Instagram

How to Identify Popular Hashtags Hashtags are a terrific way to group related posts and conversations together on social media channels. For example, you might be at a conference, and there is a hashtag for the conference. You can filter out the conversation to engage with people at the conference, promote your brand/products/services using the hashtag and more.  Hashtags are used on social channels and are important in your business – you may be missing a trick if you are not using them.  When you use relevant hashtags (#) on your social media posts, people who are searching for those keywords can...

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