News — Content Creation

What Is The Best Content Strategy?

Posted by Ethan Field on

What Is The Best Content Strategy?

Best Content Strategy Too many people use the terms ‘content strategy and ‘content marketing' interchangeably even though they are very dissimilar.   Content strategy deals with how and why your content will be created, managed and eventually posted.   Content marketing focuses on the call to action; essentially guiding the audience to your business page, services or products. So, you probably see that a successful social media campaign will be a collision of a good content strategy and marketing. You want people (your potential market force) to go from your blog posts to your sales or services page while building...

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Why Does High Quality Content Do Better On Social Media?

Posted by Ethan Field on

Why Does High Quality Content Do Better On Social Media?

Why Good Quality Content Does Well on Social Media The value of social media marketing to businesses has a lot more to offer than just promoting content to the attentive audience. The real magic happens when your posts and social media content helps to build a community and visual-following over time.  Social media marketing is mostly about garnering as many engagements, likes, shares, and retweets as possible. And there’s no easier way to achieve these feats than sharing quality content. With a good content or post, you could go viral and at that point, your marketing strategy wouldn’t matter anymore. People...

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