News

What Is The Best Content Strategy?

Posted by Ethan Field on

What Is The Best Content Strategy?

Best Content Strategy Too many people use the terms ‘content strategy and ‘content marketing' interchangeably even though they are very dissimilar.   Content strategy deals with how and why your content will be created, managed and eventually posted.   Content marketing focuses on the call to action; essentially guiding the audience to your business page, services or products. So, you probably see that a successful social media campaign will be a collision of a good content strategy and marketing. You want people (your potential market force) to go from your blog posts to your sales or services page while building...

Read more →

Why Branding on Social Media is so Powerful

Posted by Ethan Field on

Why Branding on Social Media is so Powerful

Branding on Social Media Even in the times without social media, the internet was exciting and good enough for us. The advent of social media made it even better because now you can just reach out to an audience by making a post. And for this reason, it is important that your brand stands out if you want more people to follow and trust your posts. Social media comes in handy on numerous fronts including social selling, content marketing, and customer support. With social media, we all get the perfect platform to do any of those. Over the fine years,...

Read more →

How to Dominate Social Media

Posted by Ethan Field on

How to Dominate Social Media

Top Tips to Dominate Social Media Social media is a useful tool for growing a business and brand by promoting your content for free. However, social media success doesn’t just fall into place, you’re going to have to make it work and beat a few obstacles.  One obstacle to avoid is getting distracted by the number of social platforms out there.  It’s not enough to be on all social media platforms; all that really matters is creating a brand successfully.  The best way to use social media successfully is not the shotgun approach, i.e. spewing a bunch of posts here and there. Posting unique and quality...

Read more →

Why Does High Quality Content Do Better On Social Media?

Posted by Ethan Field on

Why Does High Quality Content Do Better On Social Media?

Why Good Quality Content Does Well on Social Media The value of social media marketing to businesses has a lot more to offer than just promoting content to the attentive audience. The real magic happens when your posts and social media content helps to build a community and visual-following over time.  Social media marketing is mostly about garnering as many engagements, likes, shares, and retweets as possible. And there’s no easier way to achieve these feats than sharing quality content. With a good content or post, you could go viral and at that point, your marketing strategy wouldn’t matter anymore. People...

Read more →

The Future Of Social Media

Posted by Ethan Field on

The Future Of Social Media

Since Mark Zuckerberg launched Facebook from his Harvard dorm room in 2014, we have seen the evolution of social media into a phenomenon that has triggered a paradigm shift in the way the world communicates. Things have changed and it all started with Facebook.  2012 was an eventful year as a lot of people were eagerly awaiting the Facebook IPO; an IPO most were uncertain about. It was not clear that Facebook had a viable business model, and investors were concerned if they could monetize. After the first few months, the stock was down, and the future looked grim. That was 6 years...

Read more →