Lightroom presets are one click filters to make your photo look a certain way or style. When we edit our images we change and adjust many different things to achieve our unique look. If we really like the outcome of a particular edit, we save that edit as a preset so that it can be applied to other images. This saves time and gives us a head start with future edits. The presets that we have for sale are the exact presets that we use ourselves when editing our photos for Instagram!